Christmas is a time full of wonderful traditions. We bake gingerbread biscuits, drink glögg and decorate a beautiful tree. But Christmas is not always a happy time for everyone – and that's why we have a Christmas tradition of our very own here at Strawberry. It's called Lonely Christmas Tree Seeking Presents. Everyone is invited to make Christmas a bit more special for children and adults in need. Go ahead and leave a present at one of our hotels in early December to spread some Christmas cheer!
How to participate
1. Buy or donate a Christmas present – just make sure it’s in good condition! This could even include an experience. A cinema ticket is a much appreciated gift that suits all ages.
You can also donate a Christmas card for 50 kr to be hung in a Christmas tree at several of our hotels. The proceeds will then be donated in full to the hotel’s selected partner organisations.
2. Please make sure not to wrap the present you are donating, as we cannot accept wrapped items for security reasons.
3. Visit a hotel near you and leave your gift. All presents should be handed to a member of staff in the reception and must not be placed directly under the tree.
The dates during which you can leave a present vary from hotel to hotel, but if you want to be sure that the hotel near you is ready for your gift then come in any time between 1-15 December 2023.
Where do the presents go?
All received Christmas presents are donated to local supporting charities chosen by the hotel. They in turn make sure that the presents reach children in need. Donations are made to a variety of organisations including Talita, Svenska Kyrkan, Stockholms Stadsmission, Frälsningsarmen, Blå Kors and Rädda Barnen.
We have received more than 500,000 gifts since 2012
Every December, the entire Nordic region is brimming with festive spirit helping thousands of people to have a better Christmas.
A big thank you to all those who have contributed and to those who will do so this year!
Share your participation and help us to collect even more Christmas presents!
Help us to collect even more Christmas presents for charity by sharing your participation in the campaign with family and friends! Use the hashtags #lonelychristmastree #strawberryuniverse #wecare when you post something on social media.