Strawberry press room

Stay up to date with our latest news. Here you will find our press room featuring current events, press images, and the most important milestones for Strawberry across the Nordics.

The new triple-certified coffee beans — ROC®, organic, and Fairtrade labeled — will be rolled out at Strawberry's chain hotels across the Nordics throughout the autumn.

1 Oct 2026

Strawberry Becomes the First Hotel Group in Europe to Serve ROC®-Certified Coffee

Coffee is one of the world's most beloved beverages, but traditional farming takes a toll on the environment, depleting soil and biodiversity. While m

21 Sept 2026
Official opening of Viscaria Village – a new standard in industrial accommodation
Today marks the official opening of Viscaria Village in Kiruna – a collaboration between Viscaria Kiruna AB, Strawberry Living and MG Link comprising 132 high-quality accommodation units. The project will ensure a sufficient workforce during the construction phase to reopen the mine, which will supply Europe with copper – a crucial metal for the entire industrial transition.
4 Sept 2026
Strawberry Wins Two Awards at the European Loyalty Awards
On Thursday, September 3, Strawberry took home two prestigious awards at the European Loyalty Awards in London. The hotel group was recognized both fo
26 Aug 2026
Strawberry Breathes New Life into Historic Paper Mill – Creating Tampere’s New, Vibrant Cultural Landmark
The Nordic hotel group Strawberry has revealed its latest project: an exclusive lifestyle hotel housed in the historic Frenckell paper mill in Tampere

All press releases

1 Oct 2026

Strawberry Becomes the First Hotel Group in Europe to Serve ROC®-Certified Coffee

Coffee is one of the world's most beloved beverages, but traditional farming takes a toll on the environment, depleting soil and biodiversity. While m

21 Sept 2026

Official opening of Viscaria Village – a new standard in industrial accommodation

Today marks the official opening of Viscaria Village in Kiruna – a collaboration between Viscaria Kiruna AB, Strawberry Living and MG Link comprising 132 high-quality accommodation units. The project will ensure a sufficient workforce during the construction phase to reopen the mine, which will supply Europe with copper – a crucial metal for the entire industrial transition.

4 Sept 2026

Strawberry Wins Two Awards at the European Loyalty Awards

On Thursday, September 3, Strawberry took home two prestigious awards at the European Loyalty Awards in London. The hotel group was recognized both fo

26 Aug 2026

Strawberry Breathes New Life into Historic Paper Mill – Creating Tampere’s New, Vibrant Cultural Landmark

The Nordic hotel group Strawberry has revealed its latest project: an exclusive lifestyle hotel housed in the historic Frenckell paper mill in Tampere

25 Aug 2026

Rammi Al Bitar Appointed New General Manager of Strawberry Living’s Corporate Housing

Strawberry Living is strengthening its position in the temporary housing market by appointing Rammi Al Bitar as the new General Manager of its Corpora

JOINING STRAWBERRY: From January 1st 2027, guests can check in at Clarion Hotel Bodø. (Photo: Pandox)

12 Aug 2026

Strawberry adds another hotel north of the Arctic Circle

Radisson Blu Hotel Bodø is becoming Clarion Hotel Bodø. Strawberry and Pandox have signed a new lease deal starting 1 January 2027 — with a refreshed lobby and new gym on the way. Another boost for Bodø.

17 Jul 2026

Italian 1950s Charm Meets Modern Energy: Hotel Giò in Solna Joins Strawberry

During autumn 2026, Strawberry will take over the operations of the award-winning design hotel, Hotel Giò in Solna. Inspired by 1950s Italian architec

17 Jun 2026

Strawberry and Fotografiska Form New Strategic Partnership

The hotel chain Strawberry and the world-renowned museum of photography, Fotografiska Stockholm, are entering into a strategic partnership. The collab

1 Jun 2026

Quality Hotel The Book Opens Today in Gothenburg – “Will Become an Essential Part of the Growing Events District”

As Gothenburg moves toward its goal of doubling tourism by 2030, Quality Hotel The Book today opened its doors in Rundqvist’s former printing house to