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Pride 2025

Strawberry proudly supports Pride across the Nordics, and we’re the main sponsor in Oslo, Stockholm, Copenhagen, and Helsinki. Everyone is welcome at our hotels, regardless of orientation, identity, belief, ethnicity, or ability. Explore Pride 2025 in the Nordics!

What is Pride?

Pride, or the Pride movement, is part of the LGBTQ+ movement that celebrates sexual orientation and gender identity as a natural and positive part of who we are. It promotes pride, acceptance, and diversity. The movement is most visible through colourful and joyful Pride festivals and parades, held in cities across the world.

Why is it called Pride?

The word "Pride" is used to celebrate identity and stand against shame and discrimination. It encourages LGBTQ+ people to live openly and confidently. The name comes from the first Pride marches after the Stonewall riots, symbolising unity, resistance, and self-respect.

Why does Strawberry sponsor Pride?

Diversity and inclusion are core values we live by every day – for both guests and employees. Our commitment to equality goes far beyond Pride Week. It’s a year-round effort, rooted in fair hiring, internal training, and a zero-tolerance policy for discrimination. We believe in open and respectful dialogue – without compromising our values.

Explore Pride Across the Nordics

Oslo Pride

​Oslo Pride 2025 will take place from 20 to 28 June, culminating in the vibrant Pride Parade on Saturday, 28 June.

– Strawberry sponsors Pride because we want to tell the world that our door is open, no matter who you love or how you identify. We raise our voice for equality, tolerance, and human dignity.

Petter Stordalen

Aurora’s story

Assigned male at birth, Aurora knew from a young age that her true identity was female. She lived as a man for 25 years before finally daring to be the woman she always was.

Colorful balloons sway energetically above a crowd of smiling people wearing white shirts, creating a lively, festive atmosphere at an outdoor celebration.Four people stand joyfully holding drinks, surrounded by colorful balloons in a lively street parade setting. Text on shirts: "Strawberry."A parade float adorned with rainbow balloons and a disco ball moves on a street. People and trees surround it. Text on the float reads: “Studieförbundet Vuxenskolan.”People hold colorful balloons, forming the word "LOVE" in a park with trees and water in the background, during a cheerful outdoor parade.Two people wearing "Strawberry" shirts laugh among colorful balloon decorations in a lively outdoor celebration scene.People in festive attire dance joyfully under a colorful balloon-decorated arch, with a large glittering disco ball in the background. Visible text: "Strawberry."