This page is designed for newer browsers. For the best experience, please upgrade to a later version.

Sustainability at every level - for the environment

We want to lead the way and show that impact on the climate can be reduced even within large hotel operations. Therefore, all of our hotels are ISO 14001 certified.


Ending the use of unnecessary plastic

The clock is ticking. Every minute, 15 tonnes of plastic end up in the ocean. And we don't want to be a part of this anymore. That is why we have launched the Plaststafetten initiative together with Hurtigruten and WWF. 

This means that 2019 was the year that all our hotels stopped using unnecessary plastic products.


All hotels that can will be run on renewable energy!

Oil, coal and natural gas account for 75% of the world's energy consumption. This causes major climate emissions. Therefore, we have a goal to power as many hotels as possible with renewable energy.

Since 2007 we have purchased "renewable guarantees" from Ishavskraft in Norway. Wherever possible, we have switched to renewable energy sources. Several hotels have invested in geothermal and solar energy.


Fewer dangerous chemicals by 2021

All chemicals that we use are classified in red, yellow and green, depending on how much they affect people, animals and the environment. The hotels are constantly working on reducing the use of dangerous red and yellow chemicals. Additionally, we are working with our suppliers to produce more environmentally friendly products and methods. 

To reach our goal we review the daily usage of chemicals in all hotels. In Scandinavia several hotels have implemented ultra clean water and ozone water instead of chemical cleaning agents. This provides a safer work day, a cleaner environment and is working so well that we want to implement this in all of our hotels.

In the photo: Housekeeping at Quality Hotel Friends in Solna


New technology reduces water consumption

For a large portion of the world's population clean water is only a dream. In the Nordics we do not have the same problem. We have plenty of fresh water, but that does not mean that we should not get involved in the issue.

Why is this important? While clean water is globally scarce, in the Nordics we want to reduce water consumption to lower the need for energy for heating and lower the need for chemicals for water purification.

What do we do? We continue our work by switching to water saving showers and sinks to lower the consumption as much as possible. The hotels are also working on overviewing their water usage procedures in the different departments.

Do you want to know more?

WeCare is our social responsibility

Do you want to know more about which other areas Strawberry will venture in? Click the button that will take you back to the homepage.

To homepage for WeCare 25
Booking code

Do you have a booking code? Please enter it here to see availability.


Booking code can not be empty

Select rooms

room Remove room

Add room
Booking code

The booking code is added.

Please note

Are you sure you want to change language?

Please note that if you have initiated a booking or logged in, you will have to start over.