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10-16 June 2024

From 10-16 June, it’s time to GO WEST! West Pride is back with a bang, so come and join us here on Sweden’s beautiful west coast for a big celebration! West Pride in Gothenburg is the second-largest Pride festival in the country, bringing together tens of thousands of people in the city centre to celebrate love and the right to be whoever you are! There should be room for all – not just at Strawberry, but also in society at large! Strawberry fully supports the Pride message, and has been a proud sponsor of the movement across the Nordics for many years.

We encourage everyone to join in the festivities during Pride Week, while also showing support throughout the rest of the year. Party, fun, glitter and rainbows are a fabulous way to celebrate just how far we’ve come, but in order to reach the goal of universal inclusion, acceptance and equal rights for all, we have to carry on working to promote understanding. Our Pride flags are always held high in support of this important movement.


What's happening during West Pride 2024?

Pride Park – the heart of the festival

West Pride’s festival area, the Pride Park, is being hosted by Trädgårdsföreningen (Garden Society of Gothenburg), one of the city’s largest and most beautiful parks. It will all be happening here – concerts, culture school, writing courses, performance arts, drag shows and plenty of other events with a focus on queer culture. The Pride Park will be officially opened on 13 June 2024 between 7pm – 7.30pm on the big stage. Entry is free of charge and everyone is welcome! 

Pride Parade – the highlight of West Pride

The Pride Parade will be held on Saturday 15 June 2024, kicking off with a party at 12 noon in the Gustav Adolfs Torg square for all those taking part. The parade itself will begin at 1pm, moving 3 kilometres through the city centre before ending in the Pride Park at Trädgårdsföreningen, where the festivities will culminate in the big end party! Join the parade or just watch on as the colourful sea of people fills the streets of Gothenburg! One thing is certain – you’re in for some serious fun!

Invite old friends, new friends, soon-to-be friends, acquaintances and family members to join you in experiencing this fabulous event – see you on 15 June!

Pride House – listen & learn

The Pride House at the Stadsbiblioteket library will open at 12.30pm on 10 June 2024, with a variety of speeches and musical performances to officially kick off West Pride 2024! There will be debates, seminars, workshops and more held every day all throughout the week at Pride House. Make sure to check out daily musical performances by Motion Sickness, and join panel discussions, debates and workshops to find out more about the history of Pride, queer culture and current political debates. Pride House has free entry, and is open to both adults and children.

"After Pride" at Clarion Hotel® Post

After the Pride Parade, head straight to Clarion Hotel® Post for an epic after-party right in the heart of the city just across the river from the Pride Park. Party-goers can look forward to special cocktails and fab DJs on our iconic outdoor terrace! Find out more about the event on Facebook

Hotels in Gothenburg

Live the way you deserve during Pride!

You bring the Pride - we'll take care of the hotel! Find your stay in Gothenburg now!

Find your hotel
Pride at Strawberry

How do we promote equality and diversity at Strawberry?

Are you interested in working with us or are you keen to discover how we foster a solid company culture based on strong principles and values? Then go ahead and read these interviews with a few of our colleagues!

See what our colleagues have to say!
All you need to know about Pride!

Find out everything about this colourful celebration of love and diversity here.

Find out more

Strong voices in the Pride movement

Be inspired by people who are fighting for everyone's equal rights and opportunities every day!

Aurora's story

Aurora was always a woman!

Read about Aurora, who always knew she was not a man, but rather a woman living in a man's body for 25 years before she was finally allowed to be herself. Aurora gives you her dos & don'ts of what to say - or not say - to transgendered people. 

Read Aurora's story
When dad comes out

Carolin's father came out late in life: "I'm so proud of him!"

What happens when life doesn't quite turn out like you would have chosen yourself? What happpens when your family is divided and one of your parents suddenly comes out? For Carolin Solskär (27) from Sweden, this was a turbulent time in her life, but eventually led to some important conversations that provided answers to many of her questions.

Carolin's story & advice
How to be a supportive parent

Proud parents: "It's so important with good role models”

We met up with a charity that supports parents of LGBT children - Stolta föräldrar till HBTQ-barn (Proud parents of LGBTQ children) - and we got some great tips from parents whose families have gone through their own "coming out" processes.

Read about the initiative
Why we support Pride

Petter A. Stordalen about Strawberry and Pride: "To us, diversity means a better culture"

Read the interview here 24
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