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We want to be The Good Neighbour

We want to be responsible actors and good neighbours. With more than 200 hotels, we have the opportunity to influence the conditions around us. It is part of our culture.

Everybody can do something. We are the leaders in the local social responsibility sphere.

Big and small projects throughout the Nordics

In 2016, we launched an internal WeCare fund, where the hotels can seek support for local projects. You can read more about some of the winners below. Over the years, several hotels have received funding from the Fund for various activities and projects that contribute in one way or another to local communities. Nobody can do everything, but everyone can do something, and for us it is a part of our culture to act as responsible actors.

Dedicated employees

With so many committed employees and hotels, we have the opportunity to influence the conditions around us. This creates value for the local community, but also pride and even greater participation and interest among employees, as well as hotel guests. We have organized several activities and partnerships over the years; below you can see examples of local activities we work with.

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Lonely Christmas Tree looking for presents

In December every year all of our hotels conduct a fundraiser called Lonely Christmas Tree looking for presents. The purpose is to spread the Christmas Spirit and give vulnerable children a better Christmas.

All of our hotels collaborate with local organizations which they choose themselves. All Christmas presents that are put under the tree in the hotels go directly to selected organizations.

Christmas presents

We have received more than 450,000 gifts since 2012!

More about the Lonely Christmas Tree

A Christmas story from Skien, Norway

All of our hotels performed fantastic in 2017's Lonely Christmas Tree looking for presents, but one hotel did a little extra. Here they set a new record in the amount of gifts received and it was special moment that left an impression on the hotel director.

A Christmas story from Skien

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WeCare is our social responsibility

Do you want to know more about which other areas Strawberry will venture in? Click the button that will take you back to the homepage.

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