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We want to be The Good Neighbour

We want to be responsible actors and good neighbours. With more than 200 hotels, we have the opportunity to influence the conditions around us. It is part of our culture.

Everybody can do something. We are the leaders in the local social responsibility sphere.

Big and small projects throughout the Nordics

In 2016, we launched an internal WeCare fund, where the hotels can seek support for local projects. You can read more about some of the winners below. Over the years, several hotels have received funding from the Fund for various activities and projects that contribute in one way or another to local communities. Nobody can do everything, but everyone can do something, and for us it is a part of our culture to act as responsible actors.

Dedicated employees

With so many committed employees and hotels, we have the opportunity to influence the conditions around us. This creates value for the local community, but also pride and even greater participation and interest among employees, as well as hotel guests. We have organized several activities and partnerships over the years; below you can see examples of local activities we work with.

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Lonely Christmas Tree looking for presents

In December every year, all of our hotels conduct a fundraiser called Lonely Christmas Tree looking for presents. The aim is to spread some Christmas cheer and provide those in need with a better Christmas.

Hotels collaborate with the local organisations they have themselves selected, and they make sure that all the presents reach people in need on Christmas Eve.

Christmas presents

We have received more than 500,000 gifts since 2012! Everyone is invited to make Christmas a bit more festive for children and adults in need. Go ahead and leave a present at one of our hotels in early December to spread some Christmas cheer.

How to participate

A Christmas story from Oslo

All of our hotels did a great job supporting our Lonely Christmas Tree campaign in 2022, and this of course includes Clarion Hotel® The Hub! Find out more about how the hotel collaborates with the local community to provide some Christmas cheer to people in need in Oslo.

Read the article

Do you want to know more?

WeCare is our social responsibility

Do you want to know more about which other areas Strawberry will venture in? Click the button that will take you back to the homepage.

To homepage for WeCare
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