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What is Strawberry?

Strawberry is a portal to a world of hotels, meetings, restaurants and spas. And members can enjoy a range of additional benefits at the same time. You can use our website and app to find opportunities all over the Nordics - our goal is to fill your life with fun, meaningful and exciting experiences.

A mix of images of people exploring the Nordics.

Once upon a time...

…about 25 years ago, an entrepreneur bought his very first hotel. Today, we have 18,000 employees and more than 225 hotels in over 100 destinations across the Nordics. The portfolio includes both popular hotel chains and unique independent hotels. Guests and members have so much to choose from, including modern and affordable hotels in city centres, and famous luxury hotels with an exclusive vibe.

A guy lying in the grass laughing.

Who we are

We are passionate about experiences, be it a personal message in your room when you arrive at your favourite hotel or amazing trips with memories that last a lifetime. Together, we have developed some of the best and most varied hotel companies in the Nordics, with a clear vision to promote a more inclusive society. Strawberry marks the beginning of something new – something far beyond ordinary hotel experiences.

"Strawberry marks the beginning of something new – something far beyond ordinary hotel experiences."

– Petter A. Stordalen

Asian food at restaurant Boon Nam in Helsinki.

More to enjoy

With over 200 hotels, bars, cafés, restaurants, social spaces, arenas, gyms and spas, we create thousands of experiences every single day. We strive to offer memorable experiences across the Nordics, not only at our hotels but via our partners and benefits as well. When you spend time with us, there will be more experiences for you to enjoy!

Girl smiling at the camera wearing a yellow hat.

New experiences

We have a clear ambition to create an ecosystem of experiences across the Nordics. We will combine these with even more external partners and benefits for our members. That is what Strawberry is ultimately about – a universe of experiences!

Vision and values

Energy, courage and enthusiasm

Our business is built on three core values – energy, courage and enthusiasm. We strive to be a different kind of company – a rebel within the hotel industry – with a warm heart. And our goal goes far beyond a desire to change the hotel industry. We want to make the world a better place in which to live, work and travel.

Two girls jumping down in to a lake in Sweden.


Let's change the world for the better

Strawberry has a vision to make the world a better place. With our philosophy to never settle and always push for change, our mission is clear. We want to explore new and more sustainable solutions, and make Room for All. There are two things we value more than anything – our people and our planet.

Two chefs cooking fish in a restaurant kitchen.


Join Strawberry

We are a bunch of unique individuals, led by energy, courage and enthusiasm. Together we create extraordinary experiences every single day!

An illustration of a biker jacket with the Strawberry logo on the back.

Members experience more

There are only benefits of becoming a member

Discounted overnight stays. Early access to great offers and news. Bonus points to give you free nights. Free coffee – whenever you like. Join 2.6 million others and become a member!