Copenhagen shopping guide – a delightful mix of beautiful Danish design

The Danes have cultivated a style like no other, which can be pretty much summed up as "I woke up like this". PR manager and fashion expert Frederikke Schantz guides you to the very best shops in Copenhagen.

Frederikke in a store in Copenhagen city talking about Danish design.
  • "First and foremost, I have to say that Copenhagen is a delightful city to simply wander around in. It's a metropolis, yet it exudes a local feel."

  • "With small cafés on street corners filled with regulars, Copenhageners commuting to work on bicycles, and the unmistakable presence of Danish design throughout our history," Frederikke told Strawberry.

  • She is a trained tailor, resides in Østerbro, and is a mother of two and PR manager for the Danish clothing brand MUNTHE.

  • Not only that, but she is also an Instagrammer, and extremely well informed about what's happening in the fashion world.

  • "When it comes to the shops in Copenhagen, you have a delightful mix of luxury fashion, small local boutiques, and all the incredible Danish designers side by side."

  • The Danes' Casual Style

    Danes are renowned throughout Europe for their minimalist and functional style, both in clothing and interior design.

  • "As mentioned, design is something most Danes have grown up with, and it's also something that comes naturally to us in everyday life."

  • "Copenhageners have embraced the 'I woke up like this' look, where style is something to play with, preferably without too much makeup, and with a desire to appear casually chic," says Frederikke.

Here are Frederikke's Top Tips for Danish Design in Copenhagen


Address: Store Regnegade 2

Trendy, delicate, timeless, and luxurious fashion for women. Here, you'll find dresses, blouses, and trousers. The store offers both MUNTHE's own collection, the interior design brand Casa de Luxe, and general home decor.

Saks Potts

Address: Bredgade 73

A hot fashion brand established in 2014 by Cathrine Saks and Barbara Potts.
Known for their vibrant colours, cool furs (model Kendall Jenner has been spotted wearing a green fur from Saks Potts), and a vintage touch to their garments.

"We started by creating clothes that we and our friends would love to wear," the designers told The Independent.

HAY House

Address: Østergade 61

HAY is renowned for its quality furniture, lighting, and accessories. The Danish brand excels in combining light wood, glass, and wool. Many homes in the Nordic region are filled with their colourful storage boxes, iconic Dot cushions on the sofa, and a strong desire to secure one of HAY's vibrant green outdoor benches.

Wood Wood

Address: Grønnegade 1

Here, you'll find both men's and women's clothing, with a style that balances between streetwear and avant-garde. Brands you can find here include WTAPS, Adidas, Comme des Garçons, Barbour, and CristaSeya.

Studio Arhoj

Address: Skindergade 7

An interior design and ceramics studio where you can find glassware, bowls, coffee cups, and vases. You can also discover unique treasures that no one else has. It's a truly amazing shop.

Other recommended interior design shops include Beau Marché, Paustian, Stilleben, Louise Roe, and Shop DORA. And if you're still not tired from all the walking, Frederikke mentions the following must-visit places: Lot#29, Time's Up Vintage, Storm, Nué/Another Nué, and I Blame Lulu.

  • Great Shopping Tips in Copenhagen

    Although the Danes excel at minimalism, Nordic style, and a relaxed attitude, Frederikke challenges you when shopping in the city:

  • "Stay true to yourself. If you love colour, go all out. If you're a minimalist, stick to that, of course."

  • "I mean, I often look at minimalist women who only dress in black/beige and feel envious of their calm and luxurious style, but if I wear such clothes, I fall asleep when I look at myself in the mirror," says Frederikke, laughing.

  • She herself is often dressed in a vibrant green blazer, pink shirt, and trousers, or layer upon layer of colours.

  • "Draw inspiration from all the lovely trends that come and go over time, but only embrace the trend that suits you. I'm the kind of person who absorbs everything new, but it's important not to lose yourself along the way."

  • Be true to who you are, and happy shopping in Copenhagen!

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