Our Corporate Management

Please contact our Press Department if you would like to get in touch with our Corporate Management.

This information was updated on November 2025.

Torgeir Silseth, Chief Executive Officer

Torgeir started his career with Strawberry at Quality Hotel™ Hafjell, where he was Managing Director from 1991-1996. He then worked as Director of Operations Scandinavia until 1999, before being appointed as Vice President. He took over as CEO of Strawberry in 2006. Torgeir is a graduate of the Norwegian School of Hotel Management in Stavanger.

Torgeir Silseth, Chief Executive Officer.

Bjørn Arild Wisth, Deputy CEO

Bjørn Arild Wisth has served as Deputy CEO of Strawberry since 2013. He is responsible for the group’s overall strategy development, commercial services such as sales and distribution, as well as all shared services provided to the company’s 250 hotels and more than 20,000 employees.
Before joining Strawberry, Wisth spent over 15 years in management consulting, most recently as Managing Partner at Hartmark Consulting. As an advisor, he primarily worked with business development, strategy, and leadership for both Norwegian and international companies — including several years in oil-producing countries in Africa. Wisth holds a degree in Political Science from the University of Oslo and the University of Wales.

Bjørn Arild Wisth, Deputy CEO.

Katalin Paldeak, Chief Operating Officer, Full Service

Katalin has extensive experience of the hotel industry, having held positions at a variety of hotels including the Hotel Diplomat and Good Morning Hotels. She was CEO of Grand Hôtel in Stockholm from 2001-2003, and previously served as General Manager there. Katalin has worked at Strawberry since 2004, notably as Vice President of Clarion Hotel® from 2005-2014. Katalin is a graduate of the School of Business, Economics and Law in Gothenburg, and has also studied at IFL and Cornell University in the United States.

Katalin Paldeak, Chief Operating Officer, Full Service.

Henrik Berghult, Chief Operating Officer, Luxury/Lifestyle

Henrik has enjoyed a long career within the hotel industry, having been Director of Purchasing at the international Rezidor Hotel Group, in addition to holding several leading operative roles in both Sweden and Norway at Norlandia Hotels & Resorts. Henrik has been with Strawberry since 2013, most recently serving as Director of Operations for Clarion Hotel® in Sweden. Henrik studied Service Management at the University of Lund and Management at Cornell University in the United States.

Henrik Berghult, Chief Operating Officer, Luxury/Lifestyle.

Trine Lise Marsdal, Chief Financial Officer

Trine is an economics graduate and certified accountant from the BI Norwegian Business School. She has extensive experience of working as a consultant within governance, controlling and process management. She joined Strawberry in 2016, having previously served as CFO of Optimera in Norway.

Trine Lise Marsdal, Chief Financial Officer.

Eirik Bogsnes, Chief Operating Officer, Limited/Select Service

Eirik has more than ten years' experience of operational leadership at Schibstedt, Amedia and TV2. Prior to joining Strawberry in 2016, he managed A-pressen's operations in Russia, and served as Executive Vice President of Amedia with a responsibility for digital strategy and development. Eirik is an alumnus of the Harvard Business School.

Eirik Bogsnes, Chief Operating Officer, Limited/Select Service.

Daniel Stenbäck, Chief Development Officer, Business Development

Daniel has more than 20 years' experience of hotels and travel in the Nordics. He has previously served as CEO of First Hotels, Senior Vice President of Nordic Hotels & Resorts, Managing Director of the Clarion Hotel® Post and Managing Director of Gothia Towers.

Daniel Stenbäck, Chief Development Officer, Business Development.

Carl Oldsberg, CCO, Commercial Services

Carl has more than 20 years of experience from the hotel and travel industry. He has previously worked at Choice Hotels International, where he was in charge of the franchise business outside the United States with 1,300 hotels in more than 30 countries. Before that he was VP Revenue & Distribution at Strawberry. Carl is a graduate of the School of Hotel Administration at Cornell University.

Carl Oldsberg, CCO, Commercial Services.

Fredric Landell, CPO, Strawberry Project Management

Fredric joined Strawberry in 2020 and has been working with hotel properties since 2003. He has previously worked with ÅF and Synerco Facilities Management, and since 2007 has also been running his own companies Campdio Fastighetsförvaltning and Vimini Projektledning och Fastighetsförvaltning. Fredric holds an MSc in Engineering from KTH Royal Institute of Technology in Stockholm.

Fredric Landell, CPO, Strawberry Project Management.

Kari Anna Fiskvik, Chief Digital & Technology Officer

Kari Anna Fiskvik has over 25 years of leadership experience in technology, business development, and logistics. She has been with Strawberry since 2020, leading the company’s efforts in digital innovation and technological development. Kari Anna has extensive experience in building and leading large teams and has previously held advisory roles as a consultant and project manager. In 2025, she was named International CIO of the Year, and she has previously been recognized as one of the Top 50 Women in Tech in Norway. She is an alumna of BI Norwegian Business School and INSEAD.

Kari Anna Fiskvik, Chief Digital & Technology Officer

Fredrik Blomberg, Chief Operating Officer, Resort

Fredrik Blomberg has spent his entire career in the hotel and restaurant industry. He has been with Strawberry since 2011, when he started as Food & Beverage Manager at Clarion Hotel Post in Gothenburg. From there, he progressed to Chief Operating Officer and later General Manager of the hotel. In 2018, he was tasked with establishing and leading a centralized F&B organization for the company. In 2025, Fredrik stepped into his current role as Chief Operating Officer (COO) for Resort Brands. Fredrik previously spent ten years in Spain, where he ran his own restaurant and worked for Ritz-Carlton within F&B. He holds a degree in Business Administration and has studied hospitality management in the USA.

Josefin Ligné, Chief Service Officer, Hotel Services

Josefin Ligné began her hotel career as a teenager, and by the age of 22, she had already become General Manager at what is now Quality Hotel™ Arlanda XPO. From 2007, she held numerous leadership roles within Clarion and took part in opening several hotels for the chain. Over the years, she has earned a "black belt" in hotel openings, having successfully launched more than 30 properties within the group. Between 2009 and 2015, she played a pivotal role in developing the Clarion concept, and has since been responsible for the entire Strawberry hotel portfolio. Since 2015, she has also spearheaded the group’s annual Winter Conference. Alongside her professional career, Josefin has completed her education as a Marketing Economist.