“Loyalty programmes here, customer clubs there. How do I know if it’s actually worth it?” If this is what you’re thinking right now, we hope and believe you will wonder no more in just a few minutes.

Nordic Choice Club

Benefits from day one

This is something that should benefit you as a customer. If it doesn’t, a loyalty programme has nothing to offer and will not survive for long. Our loyalty programme always benefits you, because you always get something in return for choosing to stay at one of our hotels. While you sleep, travel, work or go adventuring, Strawberry ensures that being a member is worth it. You don’t need to stay for umpteen nights either – you'll even get membership rewards for spending just one night at a hotel.

As a BLUE member, you'll already get a 5-15% member discount on all hotel stays. And you'll earn bonus points too.

Even BLUE members accrue bonus points from their very first purchase. As a member, you'll also be eligible for our member rates that give you 5-15% off stays! And right from the first time you stay with us, you get a restaurant voucher worth NOK 35 when staying at a Clarion Hotel®, Quality Hotel™ or an independent hotel in Sweden and Finland.

Bonus points: What are they?

Once you have registered as a member of Strawberry, you can log into your profile under “My Page”. When you book a stay, this will be registered to your profile - just make sure you're logged in! Bonus points are the points you have accrued according to Strawberry’s records. You can use them to spend a bonus night at one of our hotels, you can use them on travel and other benefits, or you can gift them to someone else – it’s totally up to you.

The easy points

We’ve kept this part simple: each NOK spent on hotel accommodation = 1 point. So if your hotel accommodation costs NOK 800, that’ll mean 800 points will be added to your account.

First and foremost, you can spend your points on more hotel accommodation with Strawberry in Scandinavia. We call these bonus nights, and you pay for them using your points rather than money. The best budget double rooms cost 10,000 bonus points per night. So, when you have earned 10,000 points, you can invite a friend, boyfriend, girlfriend or anyone else to enjoy a free overnight stay at a hotel!

Go on holiday and earn bonus points

Whatever your membership status, you earn 10% extra points if you book your stay via our website. At many hotels you also earn points when you eat in our hotel restaurants.

We also have lots of good partnerships with other organisations, so you can accrue bonus points that way too. For example, if you’re going on holiday and want to book a cruise with Royal Caribbean, or hire a car from Hertz, you can book all of this while also earning bonus points with us as a member of Strawberry. You'll find a list of all our partners here.

suite-balcony-royal-caribbean-nordic-choice-clubYou can earn bonus points on your cruise with Royal Caribbean.

Once you have 10,000 bonus points, you get yet another benefit. You can spend your points on hotel accommodation in Europe outside Scandinavia at any Choice Hotels International hotel.

Heading to Rome, London or the Big Apple? Spend and earn points all over the world!

In short: it’s really worth it to join Strawberry, because you'll earn points as soon as you stay at one of our hotels. You can earn and spend points on partner deals, you can gift points to someone else, and you can spend and earn points on hotel accommodation outside of Scandinavia. Last but by no means least, it’s worth joining because you get access to our offers before everyone else does.

Strawberry is worth it, and we hope you’re interested in enjoying great benefits and amazing experiences. All you have to do is join!