Zero is actually a really good place to start; after all, you can only go up from there… Check out our tips below and you’ll soon be able to claim a free night at one of our hotels!

Many of us have customer loyalty cards we never use. We are passive members, without particularly high status. But customer clubs are like most other clubs: Some are simply cooler than others. However, to get ‘on the inside’, you have to know the opportunities open to you – and then use them.

Let’s say you’ve already joined Strawberry. But do you know the opportunities that exist in your membership? Possibly not… so we have put together a little ‘come inside’ guide.

Hint 1: Understand how simple it is to earn bonus points

The model is actually really simple. For every krone you spend on overnight accommodation at a hotel, you earn one bonus point. You can easily keep track of your points and bookings in your member profile.

If you have recently stayed with us but can’t find any points, you may have forgotten to log in before booking and perhaps you also sleepwalked through reception on your way back out and forgot to register your stay. Fear not, you can easily post-register points for up to 6 months after the stay in question on the website. Please note, bookings made through online travel agencies will earn you 500 bonus points, regardless of the value of the stay. So we recommend booking directly with us on or via our app.

Hint 2: Going on a road trip?

We are naturally keen for you to think about the environment before hiring a car, but if you’re a larger group travelling together a little road trip can be a fun, practical solution. And every time you, as a member of Strawberry, hire a car through Hertz, we will put 1,000 points on your account. What is more, you will enjoy a 10% discount on car hire worldwide.

Once you have worked out the point collecting scheme, you can also use your bonus points to hire cars. It normally ‘costs’ 25–35,000 bonus points to hire a car, depending on the size of the vehicle you choose. So if you have spent a few nights at a hotel while travelling on company business, you suddenly have enough points to hire a car for your family holiday. Smart, or what?


Hint 3: Choose the hotel restaurant when you stay with us

As a member, you can get between 35 to 125 SEK off, depending on your membership level, when you eat at a hotel restaurant during your stay. A restaurant voucher will automatically be added to your app and you can save money to spend on other fun things!

Hint 4: Rack up points at work – and then use them on holiday

Have you spent several nights at hotels in connection with meetings over the past year? Don’t forget that every krone you spend on overnight accommodation earns you bonus points. As soon as you have earned 10,000 bonus points, you can start using them. Use your points for a lovely weekend away with your partner in Stockholm or Tromsø, for example!

And finally: the good feeling

Being member of a customer loyalty club naturally generates benefits for you as a customer – but it also has to do with being part of a larger community. We at Strawberry place great emphasis on our working relationship with UNICEF. UNICEF estimates that worldwide, 132 million children are child labourers and 1.2 million children are the victims of human trafficking every year.

Once you have got off to a good start collecting points, you can choose to give some of them to UNICEF to help with the organisation’s work to ensure children enjoy a healthy childhood free from violence and exploitation.

Click here to find out how this works.

P.S. This is just a selection of all the great things that await you when you become a member of the Strawberry. View all benefits here!