The 22nd of May 2023 is a big day. We're putting Nordic Choice Hotels out to pasture and becoming Strawberry. “What does that mean?” you might be wondering. You can find all the answers in this article.
In a few weeks we add a new and exciting chapter to our history, titled: Nordic Choice Hotels will become Strawberry. Perhaps you caught wind of this last summer, when the news broke. There has been plenty of activity since then. With every step carefully planned, the big day is finally here. On the 22nd of May 2023, Strawberry will be launched, unlocking all of the exciting potential of this change! We're not just carrying on like before- we're becoming so much more. You can simply enjoy the ride - especially if you become a member!
So, why are we changing our name?
It is essential for businesses to constantly improve and find new avenues for growth, even when they are flourishing. The time had come for something fresh and new, and the boss himself, Petter Stordalen, has this to say about the change:
– Growth is in the company's DNA, and in order for us to continue the fantastic growth we have had over the past 25 years, change is required. It's no longer enough to simply adapt. We need to be in the driving seat. We need to be the best at hotel experiences. And we need to challenge our role as a tourism operator with the goal of becoming more relevant, for more people, more often. That's why Strawberry is a new and exciting era for us.
The hotel adventure that started 25 years ago with one hotel, today has around 17,000 employees and well over 200 hotels, including a huge selection of restaurants, bars, cafes, social areas, gyms, spas, meeting and conference rooms, event rooms +++ . This portfolio offers enormous potential for providing memorable experiences, which Strawberry needs to fully unlock.
Petter Stordalen talks about Strawberry in front of an audience of 3,000 employees at the company's winter conference in 2023.
Strawberry - what's up?
We have always been, and will continue to be, a rebel in the hotel industry - and we're now taking this vision a step further. It's not without reason that we're now placing ourselves firmly under the phrase "More to explore". Strawberry offers a vast array of experiences. This not simply a portal for hotel bookings, but also for meetings and conferences in all shapes and sizes, a superb selection of restaurants and bars, alongside a wide range of options including top class spas, exciting exhibitions, events and partner experiences, and not least, a range of additional benefits for all our members.
Using the app and our website, everyone - and especially our members - should be able to enjoy a fantastic Nordic stay. And you should also know that you will receive benefits that extend beyond the Nordic borders (stay tuned..) May we be so bold as to suggest that Strawberry will make your life...
- more fun
- more meaningful
- more exciting
…And who does not want a more fun, more meaningful and more exciting life?
And why should I become a member?
You can register with us today, and your membership will automatically be transferred to our new system on the 22nd of May. If you sign up today, you are guaranteed to receive all of our member benefits the second they are released, and you can start using them straight away (and believe us, you will!)
And why should I become a member?
You can register with us today, and your membership will automatically be transferred to our new system on the 22nd of May. If you sign up today, you are guaranteed to receive all of our member benefits the second they are released, and you can start using them straight away (and believe us, you will!).
As a member you'll always have access to all our offers before anyone else. In addition to the new benefits that are on the way (which we need to keep a secret for a few more weeks), we're still offering our existing benefits - which are very generous. And the higher your membership level is, the more benefits you'll enjoy. So, we aren't saying that it is a waste of time to use our services without being a member, but you gain far more by being a member!
What are some of the specific advantages of being a member?
We're keeping the new benefits under wraps for a few weeks more, but you can still take advantage of all of the existing benefits, which include a member's discount every time you book a hotel room, free coffee at all hotels, priority offers, booking without needing to provide a payment card, lots of partner offers and benefits and points on all hotel bookings - which means you can collect enough points for bonus nights or to use in our comprehensive points shop.
A new era is beginning, so sit back and relax and enjoy the ride. Huge and exciting changes are just around the corner. We can reveal that we have achieved one of our ambitions: Over the next few years, we'll double the number of hotels our guests can choose from, as well as add new features and improvements to make your hotel stays a memorable and smooth experience every time, which you will treasure for years to come (we can aim high!).
We are very excited to reveal what we have to offer, soon. Stay tuned in the coming weeks for more exciting news about what's going to happen at Strawberry - because it's no small thing. Join us today and last but not least - note down the 22nd of May 2023 in your diary. Is it a date? To be continued…