Red Carpet
Members Experience More
More to explore
Open the door to a world of experiences
1. Become a member
Get access to offers, benefits and Spenn to use on experiences – and more. Become a member today and open the door to a world of possibilities!
2. Activate Red Carpet
Activate Red Carpet to get priority access to tickets, invitations to events and even more benefits. You can easily do this via the button below or in your profile.
3. Start exploring
You now have access to a range of exclusive benefits, happenings and fun events. Start exploring everything that awaits you!
Exclusive for members
Benefits and events with Red Carpet
Tickets
Melodifestivalen | Ticket and hotel at a discount
6 Feb - 6 Mar 2026
Friday pre-premiere shows in Malmö, Gothenburg & Stockholm at a special price!
Member benefit
Strawberry Suite | Sweden | Strawberry Arena
1 Jan - 1 Jan 2029
Enjoy events with the best seats in a private suite at Strawberry Arena.
Member benefit
Fast Track | Sweden | Strawberry Arena
Solna, 1 Jan - 1 Jan 2029
Enjoy a seamless entry on your next visit to Strawberry Arena in Sweden.
Member benefit
Premium Lounge | Sweden
1 Jan - 1 Jan 2029
Get tickets to events at Strawberry Arena – even those that are sold out.
Discover Melodifestivalen with Strawberry
Your dream stay starts here
As a proud official hotel partner of Melodifestivalen, we invite you to enjoy magical experiences – from the Mello room and exciting competitions to exclusive offers.
A community for everyone
Current events at our hotels
workoutclub
Run with Sign | Every wednesday
Stockholm, 21 May - 31 Dec 2026
bubblyweek
Bubbly weeks | Clarion Hotel Amaranten
Stockholm, 11 Jun - 31 Dec 2025
afterwork
After Work på NÒR Södermalm
Stockholm, 1 Dec - 27 Mar 2026
Schnitzelmåndag på NÒR Södermalm
Stockholm, 1 Dec - 6 Apr 2026
Musikfredagar
Stockholm, 5 Dec - 27 Mar 2026
Pre–New Year’s Eve
Sundsvall, 30 Dec 2025
newyearseve
New Years Eve på Grand Italian
Malmö, 31 Dec 2025
Sparkling view på Clarion Hotel Draken
Göteborg, 31 Dec 2025
Official Hotel Partner – Harm & Hegseth
Harm & Hegseth are celebrating their 10th anniversary with an extraordinary tour across Norway in the winter and spring of 2026 – and Strawberry is proud to be the official hotel partner. Audiences can look forward to a show filled with humour, energy and delightfully poor impulse control. During the tour period, we’re offering special rates on hotel stays – for a complete and comfortable experience. We’ll also soon be launching several exclusive and exciting offers linked to the tour – so stay tuned!
Frida Ronge’s Foodcation
A unique culinary experience
Frida Ronge invites you to enjoy unique dinners that combine sustainability, community and creative flavours for a truly extraordinary culinary experience. Exclusively available to members – secure your spot at the table!
Sweden's national arena
Strawberry Arena
You can enjoy all kinds of epic events at the Strawberry Arena including sports matches, concerts and entertainment. Prepare for euphoric feelings and world-class experiences!
More to explore
More brilliant benefits
Monday Breakfast – 2 for 1 offer
On Mondays, you can treat a friend to a hotel breakfast and only pay for one!
Around the World
Members can enjoy many exciting benefits with several international partners.
Be My Guest – give discount to a friend
Members can give away member discounts for hotel stays and get a free breakfast.
Passed events
Been there, done that
Competition
Competition | Win a night at Stratum Suites by Bernadotte & Kylberg
Clarion Hotel® Sign, 1 Dec - 17 Dec 2025
Win a night in Stratum Suites by Bernadotte & Kylberg at Clarion Hotel® Sign.
Concert
Presale for Benjamin Ingrosso in Sweden, Norway & Finland
23 Oct - 14 Nov 2026
Buy tickets to Benjamin Ingrosso before everyone else! Presale starts 3/12, 2 PM.
Sweden International Horse Show | Lounge Package
Stockholm, 26 - 30 Nov 2025
Experience world-class equestrian sport from the lounge at Strawberry Arena.
Foodcation | A culinary evening at Amerikalinjen
Oslo, 20 Nov 2025
SOLD OUT! Experience Foodcation at Atlas Brasserie & Café in the heart of Oslo.
More information
What is Red Carpet?
Red Carpet is a membership benefit that is available to all our members. When you activate Red Carpet, you agree to receiving information and offers for exclusive events and concerts around the Nordics. You'll get discounted prices on experiences and early access to concerts and other exciting events, as well as the opportunity to book hotel stays as part of big events before everyone else.
How do I activate Red Carpet?
It’s easy! Just click the “Activate Red Carpet” button on the event page. In order to be able to activate it, you will need to be a member and you will need to be logged in to your account. Shortly thereafter you will receive an email with information about all the wonderful things that the Red Carpet benefit offers!
How do I deactivate Red Carpet?
If you no longer want to be part of Red Carpet, please go to My Page and Settings. Here you will find the consents where you can deactivate Red Carpet.
You’ll find a link at the bottom of the email with information about Red Carpet. You can also choose to deactivate Red Carpet by clicking on "Manage your consents".
Contact the Experience team
Do you have questions about our upcoming events - or do you want to join in and create unforgettable experiences with us?
We are passionate about pulling together things that surprise and engage. Send us an e-mail at experience@strawberry.se