Membership
A concert with a lot of people in the sunset.

Exclusive experiences

Exciting concerts & events

Early access to experiences

Are you seeking new experiences and adventures? How about a concert to give you goosebumps or perhaps you fancy exploring a new culture? Now members of Strawberry can join Red Carpet and get access to exclusive and exciting events across the Nordics. Get early access to concerts and accommodation as part of large events before everyone else. This benefit is only available to those who have activated Red Carpet! So, you’ll basically be getting front-row seats to fabulous endorphin kicks – and who doesn’t need a bit of that in their lives?

Exclusive Strawberry Suite & Fast Track at the Strawberry Arena

Members of Strawberry who have activated Red Carpet now enjoy even more benefits! This includes Red Carpet’s exclusive Fast Track at the Strawberry Arena, which means you won’t have to queue next time you visit Sweden’s national arena! Get more information here. You’ll also have the chance to buy tickets to access our luxurious new Strawberry Suite in the arena, where you can enjoy delicious food and drinks, in addition to fabulous concerts and events. Don’t delay – join Red Carpet today!

How to use Red Carpet

It’s easy to activate Red Carpet. The only requirement is that you’re a member of Strawberry – and for those who aren’t, it’s easy to join here. Members can activate Red Carpet below or in their profile using the consents. Membership in both Strawberry and Red Carpet is entirely free of charge and we’ll keep you updated via email when tickets to big concerts and events are released! Activate Red Carpet today to make sure you don’t miss exciting concerts, events and other exclusive happenings!

Two individuals lying closely on white sheets, one wearing a shirt with "10 ÅR! MED PODD, PJANIKK OG PSYKIATRI," under a title "HARM & HEGSETH."

Official Hotel Partner – Harm & Hegseth

Harm & Hegseth are celebrating their 10th anniversary with an extraordinary tour across Norway in the winter and spring of 2026 – and Strawberry is proud to be the official hotel partner. Audiences can look forward to a show filled with humour, energy and delightfully poor impulse control. During the tour period, we’re offering special rates on hotel stays – for a complete and comfortable experience. We’ll also soon be launching several exclusive and exciting offers linked to the tour – so stay tuned!

A person wearing a chef's uniform mixes ingredients in a container, smiling in a professional kitchen with a stove and utensils in the background.

Frida Ronge’s Foodcation

A unique culinary experience

Frida Ronge invites you to enjoy unique dinners that combine sustainability, community and creative flavours for a truly extraordinary culinary experience. Exclusively available to members – secure your spot at the table!

Strawberry Arena

Sweden's national arena

Strawberry Arena

You can enjoy all kinds of epic events at the Strawberry Arena including sports matches, concerts and entertainment. Prepare for euphoric feelings and world-class experiences!

More to explore

More brilliant benefits

Passed events

Been there, done that

Sweden International Horse Show | Lounge Package

Sweden International Horse Show | Lounge Package

Stockholm, 26 - 30 Nov 2025

Experience world-class equestrian sport from the lounge at Strawberry Arena.

Foodcation | A culinary evening at Amerikalinjen

Foodcation | A culinary evening at Amerikalinjen

Oslo, 20 Nov 2025

SOLD OUT! Experience Foodcation at Atlas Brasserie & Café in the heart of Oslo.

Presale for Foo Fighters in Oslo & Stockholm

Presale for Foo Fighters in Oslo & Stockholm

Unity Arena / Strawberry Arena, 9 - 12 Jun 2026

Buy tickets to Foo Fighters before everyone else! Presale starts 13/11 at 10 AM.

Exclusive evening: Timbuktu celebrates 20 years – enjoy 20% off

Exclusive evening: Timbuktu celebrates 20 years – enjoy 20% off

Oslo, 19 Nov 2025

Get your tickets for Timbuktu on 19 November with 20% off for members.

More information

What is Red Carpet?

Red Carpet is a membership benefit that is available to all our members. When you activate Red Carpet, you agree to receiving information and offers for exclusive events and concerts around the Nordics. You'll get discounted prices on experiences and early access to concerts and other exciting events, as well as the opportunity to book hotel stays as part of big events before everyone else.

How do I activate Red Carpet?

It’s easy! Just click the “Activate Red Carpet” button on the event page. In order to be able to activate it, you will need to be a member and you will need to be logged in to your account. Shortly thereafter you will receive an email with information about all the wonderful things that the Red Carpet benefit offers!

How do I deactivate Red Carpet?

If you no longer want to be part of Red Carpet, please go to My Page and Settings. Here you will find the consents where you can deactivate Red Carpet.


You’ll find a link at the bottom of the email with information about Red Carpet. You can also choose to deactivate Red Carpet by clicking on "Manage your consents".

Contact the Experience team

Do you have questions about our upcoming events - or do you want to join in and create unforgettable experiences with us?


We are passionate about pulling together things that surprise and engage. Send us an e-mail at experience@strawberry.se