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Hello Strawberry, bye bye Nordic Choice Hotels!

Strawberry marks the beginning of something new - something beyond the ordinary. Lots of memorable, sustainable and exciting adventures await all over the Nordics, and you can come along!

Who we are

Strawberry

Petter A. Stordalen purchased his first hotel 25 years ago. Now, our guests are able to enjoy 226 hotels, 122 restaurants and 21 spas. Our promise to you is that you'll experience more - and more often! Would you like to find out more about Strawberry?

Hot air balloon a sunny evening over Mälaren in Stockholm city.

Destinations

Roll the travel dice

Where are you going next? Find exciting experiences all over the Nordics. How about Oslo, Stockholm, Helsinki, Copenhagen or some other Nordic destination?

Sushi, oysters and cocktails at restaurant Izakaya in Oslo.

Experiences

Awaken the butterflies in your tummy

Millions of things to do and explore. Spas, food, drinks, shopping, events, amusement parks, museums, weekend breaks and "fika" – it's all just around the corner.

Images from different destinations in the Nordics.

Inspiration

Sit back and relax

Heartwarming stories about our employees, exciting city guides, plus food and restaurant tips from top chefs. Prepare to be inspired!

More to Explore

Exclusive tips from our friends

Frida Ronge in the kitchen at UNN in Stockholm.

Frida Ronge

Restaurants in Stockholm

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Dominic Gorham speaking with his hands at Sommerro Hotel in Oslo.

Dominic Gorham

The king of service

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Petter Stordalen sightrunning through Stockholm on a sunny day.

Petter Stordalen

Go ahead and join a run

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An illustration of a biker jacket with the Strawberry logo on the back.

Members experience more

There are only benefits of becoming a member

Discounted overnight stays. Early access to great offers and news. Bonus points to give you free nights. Free coffee – whenever you like. Join 2.4 million others and become a member!