On Thursday, September 3, Strawberry took home two prestigious awards at the European Loyalty Awards in London. The hotel group was recognized both for its innovative use of technology in its loyalty program and for offering one of Europe’s very best loyalty programs.
The European Loyalty Awards bring together the industry’s leading players in Europe and are judged by an independent panel of experts. Strawberry was named the winner in the Best Use of Technology Within a Loyalty Program category and was also awarded Best European Hotel Loyalty Program.
"This is a testament to the hard work, creativity, and dedication our employees put in every single day, both behind the scenes and out at the hotels. The fact that innovation, technology, and the program’s holistic approach were highlighted in the jury’s statement shows that we are building a loyalty program that meets our members’ needs, combined with a digital and seamless experience that exceeds their expectations,” says Nils Korsvoll, VP of Loyalty & Customer Experience at Strawberry.
Yesterday's awards mark another step forward in Strawberry's long-term commitment to developing its digital ecosystem and offering the most modern and flexible loyalty program in the Nordic region.
About European Loyalty Awards:
The European Loyalty Awards recognize outstanding achievements in loyalty programs in the European market. The initiative originated from a strategic partnership between the well-known International Loyalty Awards and the European Bonus Awards. The awards were developed in direct response to industry demand and address the need for a Europe-focused platform that reflects the region’s unique trends, innovations, and market dynamics.
