Sustainability
Nordic Swan Ecolabelled hotels at Strawberry
When you stay at a Strawberry hotel with the Nordic Swan Ecolabel, you can be confident that your stay is more environmentally friendly – without having to do anything extra. You enjoy the same high level of comfort, service and experiences, but with a smaller footprint on climate and the environment. Behind the scenes, this means that the hotel meets strict environmental requirements for energy, water, waste and procurement. The Nordic Swan Ecolabel is the official and most recognised ecolabel in the Nordic region, supported by the authorities in all the Nordic countries.
Achieving the Nordic Swan Ecolabel means that a hotel must meet a wide range of strict and mandatory criteria.
That is why we at Strawberry are especially proud that as many as 238 of our hotels are certified with the Nordic Swan Ecolabel. Only products and services that comply with ambitious environmental requirements are allowed to carry the label – one of the world’s most recognised and stringent environmental certifications.
The label sets high standards for circular economy, efficient resource use, reuse and recycling, while at the same time helping to reduce climate impact and preserve biodiversity.
All this is the reason why we can proudly say that the Nordic Swan Ecolabel is a natural part of Strawberry and our journey towards sustainability.
This is how you can tell a hotel is Nordic Swan Ecolabelled
A hotel is like a small community – and with the Nordic Swan Ecolabel you, as a guest or conference visitor, can feel confident that your stay is an environmentally sound choice. The certification sets strict requirements both for what you experience as a guest and for everything that takes place behind the scenes.
This means that when you choose a hotel with the Nordic Swan Ecolabel, you not only get comfort and quality – you get a stay that reduces its climate footprint, uses fewer chemicals, takes social considerations into account and protects nature. For companies, it means that conferences, meetings and overnight stays at Strawberry can form part of their own sustainability strategies.
Three of the biggest environmental impacts in the hotel industry are energy, water and chemicals. The Nordic Swan Ecolabel’s requirements ensure that our hotels reduce the burden from these areas and help to lower the overall environmental impact.
Here are some examples of what this means in practice:
- Meals are served without disposable items in daily dining.
- Hotel rooms and common areas are cleaned with eco-labelled products that reduce the use of unwanted chemicals.
- Efficient waste sorting ensures that as little as possible goes to waste and as much as possible is reused – from the restaurant and conference facilities to the rooms.
- The hotels work actively to prevent food waste, so that more resources are put to good use.
... and much more. See the full list here.
Why choose a Nordic Swan Ecolabelled hotel?
A stay at a Nordic Swan Ecolabelled hotel gives you more than just a comfortable room – it means that someone has already made the right environmental choices for you. You can sit back and enjoy the experience, knowing that the hotel takes care of climate, nature and people – while still offering a comfortable stay with quality at every level.
Frequently Asked Questions
Why has Strawberry chosen the Nordic Swan Ecolabel?
The Nordic Swan Ecolabel is a natural choice for sustainability work at Strawberry, which has been part of the company DNA for many years. We know that many find it difficult to make good environmental choices, but 97% of Norwegians recognise the Nordic Swan Ecolabel. The certification is therefore a simple and reliable signal to our guests that they have made a sound environmental choice.
Why is it important to set requirements for energy and climate?
Strawberry chooses the Nordic Swan Ecolabel to show that we take climate and the environment seriously. The certification requires hotels to use little energy and cut greenhouse gas emissions. This means lower electricity consumption and a ban on heating with oil or gas. In this way, Strawberry – with certification and support from the Nordic Swan Ecolabel – ensures a more energy-efficient and climate-friendly hotel operation.
Why is it important to set requirements for water consumption?
Water is a limited resource and should be used efficiently. After use, water is usually treated at a municipal treatment plant – a process that requires both energy and chemicals. Saving hot water is particularly important, as heating it consumes a great deal of energy.
Why is it important to set requirements for organic food?
Achieving the UN Sustainable Development Goals requires a transition to more sustainable food and agricultural systems that safeguard ecosystems, are better adapted to climate change, and improve soil quality. Organic farming is one way to achieve this. It emphasises ecological balance, local ecosystems and long-term ecological, economic and social sustainability. Organic methods protect biodiversity and help maintain the ecosystem services on which agriculture depends.
Why is it important to set requirements for waste sorting?
The operation of hotels, restaurants and conferences generates large amounts of waste, and the Nordic Swan Ecolabel therefore sets strict requirements to ensure that businesses produce as little waste as possible. At Strawberry, all waste is sorted so that it can be sent for recycling – including the waste from your hotel room.
