WeCare
Local Community Responsibility
Small and large projects across the Nordics
We are proud to stand up for what we believe in, and we weave our social responsibility into daily operations by doing more for our guests, our employees, and the communities around us. With nearly 250 hotels across the Nordics, we have a unique opportunity to make a difference locally – and we believe that everyone can contribute in some way. That’s why we work to create real change in the communities where we live and operate.
The people of Strawberry are at the heart of this work. Through our internal WeCare fund, employees can apply for support for local initiatives that give back to their neighbourhood. In this way, we create value for local communities while also building pride and engagement among both employees and guests. For us, it’s simply about being a good neighbour.
The Good Neighbour Fund
The Good Neighbour Fund is all about empowering communities and fostering positive change. With a fresh pot of funding (1MNOK) waiting to be utilized, we challenge our hotels in coming up with ideas and initiatives that breathe life into neighborhoods and spark innovation. To apply, a project must have a clear impact within one of these three areas we have set as a criteria. These can vary every year.
So far, there are over a hundred applications in total.
Emergency crisis partnership with UNICEF
For many years Strawberry has worked together with UNICEF to help children and families affected by war, conflict and crisis. In Strawberry we believe that every child deserves a bright future - a life where one feels safe and thrives.
Going forward with our new partnership agreement as an Emergency Partner with UNICEF, we will continue to explore initiatives on how to contribute when crisis and conflicts occur. As an employer of 20 000, it is an integrated part of our culture and DNA to show empathy and action outside of our hotels.
Christmas gifts for those in need
Every December, all our hotels take part in the “Lonely Christmas Tree Looking for Presents” campaign, collecting gifts in our hotel lobbies. The aim is to spread joy and help children and adults enjoy a brighter Christmas.
Each hotel partners with local organisations of their choice, ensuring the gifts go to children and adults who need an extra reason to smile. Find out how you can join in here!
Proud main sponsor of Pride in the Nordics
For Strawberry, equal worth for all is a given – and one issue especially close to our hearts is LGBTQIA+ rights. That’s why we’ve proudly been a main sponsor of Pride in the Nordics since 2015. Celebrate Pride with us in Oslo, Stockholm, Gothenburg, Copenhagen, and Helsinki, as well as in many of the other cities where we’re present.
Explore the Pride festivals, parades, key events, and read Petter Stordalen’s reflections on why Strawberry sponsors Pride across the Nordics.