WeCare
Sustainability at Strawberry
Your stay should have less impact on the world – while still being good for you. That’s why we work to cut emissions, care for people and ensure responsible operations – without affecting a smooth guest experience. Read about our sustainability work, which we call WeCare.
We care about the environment
Travelling leaves a footprint. We do what we can to reduce it. We invest in solutions that make our buildings more climate-smart, cut energy and water consumption, reduce food waste and work with responsible suppliers. We have achieved a lot – but we are not there yet. There is always Room for Change.
We care about people
At Strawberry you should always feel welcome and valued – no matter who you are. Our ambition is to be a market leader in diversity and inclusion, because different backgrounds and perspectives create smarter, more creative solutions for everyone. Our door is open, no matter who you are or who you love. Strawberry has Room for All.
Our Commitment to Climate and the Environment
Learn more about our climate initiativesDelicious breakfast for you and the planet
Food is about more than great taste. Discover our goals for sustainable dining!
Strawberry Climate Fund
Invested NOK 57M in internal climate projects since fund launch in 2022.
Committed to strict climate goals
We are developing a range of climate goals – in line with the Paris Agreement.
Scandinavia's first zero-energy hotel
Check out the hotel where guests generate more energy than they consume.
Our Sustainability Journey
Hello there! We’re constantly working towards our various sustainability goals. Here are some highlights from our climate and environmental efforts over the past few years.
2024
Launched a food platform that strengthened our commitment to sustainable dining.
2023
Launched our own climate fund, investing over NOK 57 million in the past two years.
2022
Set the industry’s most ambitious goal: to achieve climate neutrality in our operations by 2030.
2021
Opened the Nordic region’s first zero-emission hotel.
2019
Eliminated all single-use plastics in our hotels, two years ahead of the EU deadline.
2012
Reduced the plate sizes, cutting food waste by 20%.
2008
Introduced organic breakfast options at all our hotels.
2007
Became the world’s first smoke-free hotel chain.
Our Commitment to Diversity
Learn more about diversityGive a Gift to the Local Community
Help us bring comfort and joy to those who need it most this Christmas.
Welcome to You and Your Dog
With us, you can bring your four-legged friend along for the stay. Read more!
New employees at Strawberry
Learn what it’s like to be a new employee with us, and why so many choose to stay.
Reports
Emissions Report
To become climate neutral in our own operations and cut emissions in our value chain by half by 2030, we need to understand where emissions occur today.
Want to dive deeper into the sustainability work at Strawberry? Here you’ll find everything you need to know.
WeCare Annual Report
In the annual report for WeCare, you can explore how Strawberry is progressing with its sustainability work. Read about our key initiatives, our main focus on both environmental and social challenges, and how we are working towards our ambitious 2030 goals.
Here you can find our previous annual reports:
Policies & Guidelines
As a member of Ethical Trade Norway, we are committed to actively carrying out due diligence for responsible business conduct. This is a risk-based approach designed to respect and protect people, communities and the environment – both within our own operations and throughout the entire supply chain. We expect our suppliers and partners to follow the same approach.
Åpenhetsloven (the Norwegian Transparency Act)
Do you have questions about how we work with fundamental human rights and decent working conditions? Don’t hesitate to ask us! The Transparency Act, which entered into force on 1 July 2022 in Norway, obliges Strawberry to be transparent about this work. We carry out due diligence assessments in our supply chain, report on this work annually, and respond to enquiries. Read more in our statements from 2022, 2023, and 2024.
To provide you with the best possible answers, we kindly ask you to be specific in your request. We will respond within three weeks. Send us your question here: apenhetsloven@choice.no
WeCare
People, Planet & Profit
WeCare is the name of our sustainability work, founded on three core values: People, Planet, Profit. This is our approach to business ESG (Environmental, Social & Governance). The strategy highlights our commitment to sustainable operations.
People
At the heart of our culture is people. We have two strategic focus areas: diversity and development.
Planet
We aim to be climate neutral in our operations in 2030, focusing on two areas - buildings and food.
Profit
We believe that every penny earned in an ethical and responsible way is worth more.
We’re not there yet
We are constantly on a sustainability journey, and we know we are not there yet. Do you have suggestions on how we can improve?
👉 Contact our sustainability team: wecare@strawberry.no