Membership
The Strawberry Arena building at sunset, with the sun shining brightly behind it. The building has a modern, geometric facade.

Sweden’s national arena

Strawberry Arena

Strawberry Arena

Unforgettable experiences

Room for emotions

On 12 July 2024, the arena took on a new name – Strawberry Arena, once known as Friends Arena. For Strawberry, it marked the beginning of a new chapter – a place with “Room for emotions” – created for connections, feelings, and experiences that last. As Sweden’s largest indoor arena, it can host up to 65,000 people. Over the years, some of the world’s most beloved artists – including Coldplay, Bruce Springsteen, Taylor Swift, and many more – have graced its stage. The arena has also been home to the Melodifestivalen finals, the Sweden International Horse Show, international football matches, and cup finals – and continues to be a natural stage for unforgettable moments.

A neatly made double bed with white linens stands by a large window with light gray curtains, in a minimalistic room featuring wooden flooring and a wall-mounted lamp.

Accommodation and travel

Hotels near the arena

Strawberry Arena is located in Solna, just north of central Stockholm, with easy access to public transport, walking and cycling paths, and parking facilities. From Stockholm Central Station, the commuter train to Solna Station takes only seven minutes, and from there it’s within walking distance to the arena. For those wishing to stay nearby, there are several hotels in the area – both the Quality Hotel™ Strawberry Arena and Comfort Hotel™ Solna are located right next to the arena, offering modern rooms, restaurants and bars – perfect for a complete experience when attending an event.

A smiling woman in sunglasses being embraced from behind by a man at an outdoor event.

Packed with benefits

Red Carpet

With Red Carpet, you get access to exclusive benefits – including early ticket access, Fast Track entry to the arena, premium seats, and unique experiences. Already a Strawberry member? Simply activate Red Carpet. Not a member yet? Join and activate Red Carpet today – completely free!

An elegantly designed lounge area with plush seating, patterned accents, and ambient lighting, suggestive of a relaxing or upscale environment.

The arena’s best spot

Strawberry Suite

For those who want to take the experience to the next level, there’s the Strawberry Suite – a space where music, sport and atmosphere feel closer, more personal, and truly memorable. Here, you share a private lounge with other members, enjoy access to the arena’s best seats, and use a dedicated VIP entrance via the Quality Hotel™ Strawberry Arena. As a member with Red Carpet activated, you can book your place and enjoy concerts, matches and shows up close, with the option to order food and drinks directly to your lounge.

Night view of Strawberry Arena illuminated in rainbow colors for Pride, surrounded by city lights and roads.

Come as you are

WeCare

At Strawberry Arena, there’s room for all. We believe in diversity, inclusion and togetherness – and that our differences make every moment more meaningful. Whoever you are, you’re always welcome at Strawberry Arena.