Meetings & conferences
Strawberry hosts 100,000 meetings and conferences a year across the Nordics
From a two-person working lunch to a 3,000-person conference, Strawberry hosts more than 100,000 meetings a year across the Nordics. It is not a number shaped for a campaign. It is built over time, and it defines how we work.
A good meeting does not happen by chance. It takes more than reliable AV solutions that are expected to perform without interruption. It takes clarity of purpose, an understanding of the people involved, and surroundings that support the way decisions are actually made. When those elements align, the meeting moves forward with a sense of ease that is hard to manufacture afterwards.
While others talk about experience, we deliver it.
Experience, built one meeting at a time
What works in one meeting room rarely works in another, which is why more than 120 conference hosts support our meetings every day, ensuring that each one is adapted to its purpose and runs as it should.
Handling 100,000 meetings a year does not mean treating them the same. It means knowing how to approach each one on its own terms. With dedicated teams used to handling this range every day, it becomes easier to find the right approach from the start.
That is what experience looks like in practice, and why you should rely on us. We know how to make a meeting a success because we have seen what makes it work, and because we pay attention to what each meeting teaches us.
A dedicated point of
Keeping the meeting on track, from start to finish
Regardless of size or format, each meeting is supported by a dedicated point of contact. Not as an added layer, but as a way of keeping everything connected, so that decisions, adjustments and timing stay aligned throughout the day, and our state of the art technical setup works as it should, without becoming a distraction.
From the first coffee in the morning to the next one, the focus is on maintaining flow and making sure the meeting progresses as intended. Last year alone, more than 2.5 million cups of organic coffee were served at just the right moment across our meetings.
We prove it, year after year
The 100,000 scale only proves its true value when it holds over time.
Elkjøp’s annual technology conference is a clear example. Year after year, the event brings together large numbers of participants, complex programmes and high expectations. What makes it work is not a single successful execution, but the ability to deliver consistently, across iterations.
It is here that experience reveals its full value. Not as a one-off achievement, but as something that can be relied upon.
Sustainability, naturally integrated
Sustainability is not treated as a separate consideration, but as part of the meeting itself. Every meeting comes with an automated and personalised environmental report, giving you a clear and transparent overview of its impact, without adding complexity to the planning process.
This level of transparency is not standard. It is a deliberate choice, and one that allows you to document your efforts, share them with stakeholders, and make informed decisions going forward. It is also one of the reasons organisations choose to work with us.
Matching the meeting to its setting and intention
The strength of hosting 100,000 meetings a year lies not in uniformity, but in range across our hotel chains. Meetings differ in purpose, pace and expectation, and the environments that support them must reflect that.
Luxury and resort hotels
Distinctive settings
Some meetings require more than functionality. They benefit from a setting with a strong sense of place, where the environment does more than host the conversation – it shapes it.
Across our luxury and resort hotels, this takes different forms. Some settings are intimate, with a more private, club-like atmosphere. Others draw on historic surroundings that bring a sense of continuity and presence.
Some environments are designed to shift perspective more deliberately. Inspired by Japanese traditions, the day may begin away from the meeting table, allowing space to mentally reset before discussions begin.
Join the 100,000 meetings that work
Choose between more than 2,300 meeting rooms across the Nordics, and find the setting that fits your meeting. Become part of the 100,000 meetings, and the more than 2.5 million cups of organic coffee served to keep them moving. You're next event is just a few clicks away.
Making your meeting work is what we do best.