Sweden's national arena, currently called the Friends Arena, will officially be known as the Strawberry Arena from 12 July 2024. Many people have a relationship with the arena. They may have cried tears of joy listening to their favourite singer or cheered on their football team to victory with friends! Strong emotions will continue to fill the arena – regardless of its name!

Strawberry Arena

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During the annual winter conference for employees in January, Petter A. Stordalen announced that Strawberry would be taking new and exciting step on its journey! Swedbank's contract with the arena was coming to an end, and Strawberry was invited to become its new name partner. It gave us the chance to offer our members and guests an even wider range of experiences – it's an opportunity we just couldn't refuse!

A meeting place for big experiences

The arena is located in Solna, north of Stockholm, and over the years it has become a meeting place for people to get together to see their favourite football players score goals or hear Taylor Swift sing songs from her new album! Many people have had the chance to witness a legendary show – or perhaps even several!

People at concert_16_9 (updated)Strawberry Arena sets emotions in motion!

The arena is a place where people can experience togetherness, belonging and joy. It's so much more than just an arena – and that is something that will certainly continue after the name change! The exciting football matches, the world-famous artists and the fabulous shows will continue to fill every corner of this amazing venue.

Hotels near the Strawberry Arena

Are you heading to Stockholm for a concert, a football match or another kind of event at the Strawberry Arena, and not sure where to stay? Then look no further! There are numerous hotels near the venue and two of them are wall-to-wall with the arena!

Quality Hotel™ Friends (that is changing its name to Quality Hotel™ Strawberry Arena) is located right next door. It's ideal for those wanting to stay as close by as possible! If you'd prefer to have a 2-minute walk to the arena, then Comfort Hotel® Solna is a great option.

Superior room QH FriendsLet your accommodation become part of the experience with a dreamy stay at Quality Hotel™ Strawberry Arena, wall-to-wall with the arena.

Comfort Hotel Solna standard room_16_9This bed at Comfort Hotel® Solna is situated just two minutes' walk away from the Strawberry Arena.

If you fancy stay at a hotel in central Stockholm it's easy peasy lemon squeezy to get to the arena – just hop on a commuter train and you'll be there in only 7 minutes!

Access to many exclusive experiences

Don't forget to book stays in good time before big events! The arena has a total capacity for up to 65,000 people and the hotels that are located nearby are extremely popular during big football games, concerts and events. As a member, and with Red Carpet activated (free of charge), you'll have access to exciting and exclusive events across the Nordics – including the Strawberry Arena and many other venues! And with Red Carpet, you'll always enjoy Fast Track access to the arena, no matter where you bought your tickets. It's something not to be missed in other words!

People smiling_16_9You'll be leaving with a big smile on your face after a wonderful experience at the Strawberry Arena.

Welcome to the soon-to-be Strawberry Arena!

Red Carpet

Get access to exclusive experiences and offers – all the year round.