Sustainability at Strawberry

Travelling leaves a footprint. We want to do what we can to reduce it – and as part of this, the operations at almost all our hotels are certified with the Nordic Swan Ecolabel. We invest in solutions to reduce energy and water consumption and food waste, and work with responsible suppliers. We have already done a lot – but there is always Room for Change.

At Strawberry you should always feel welcome and valued – no matter who you are. We continuously work to build a diverse and inclusive environment, because different backgrounds and perspectives create smarter, more creative solutions for everyone. Our door is open, no matter who you are or who you love. Strawberry has Room for All.

In the annual report for WeCare, you can explore how Strawberry is progressing with its sustainability work. Read about our key initiatives, our main focus on both environmental and social challenges, and how we are working towards our ambitious 2030 goals.

• WeCare Annual Report 2025

As a member of Ethical Trade Norway, we are committed to actively carrying out due diligence for responsible business conduct. This is a risk-based approach designed to respect and protect people, communities and the environment – both within our own operations and throughout the entire supply chain. We expect our suppliers and partners to follow the same approach.

• Code of Conduct Suppliers and partners
• Checklist: 10 Steps for Responsible Procurement

Do you have questions about how we work with fundamental human rights and decent working conditions? Don’t hesitate to ask us! The Transparency Act, which entered into force on 1 July 2022 in Norway, obliges Strawberry to be transparent about this work. We carry out due diligence assessments in our supply chain, report on this work annually, and respond to enquiries. Read more in our statements from 2025, 2024, 2023 and 2022.

To provide you with the best possible answers, we kindly ask you to be specific in your request. We will respond within three weeks. Send us your question here: apenhetsloven@strawberry.no

Our whistleblowing channel gives employees, contract staff, guests and partners the chance to report suspicions of illegal activities and violations of our ethical guidelines.

Our whistleblowing channel allows people reporting an alleged wrongdoing to remain anonymous if preferred. This anonymity is guaranteed by PwC (PricewaterhouseCoopers), our independent channel supplier.

The form should only be used to report suspected illegal or wrongful activities. If you have any feedback about hotel rooms, cleaning, services or similar, please share your thoughts with our Customer Service department.

🚨Report form

We are constantly on a sustainability journey, and we know we are not there yet. Do you have suggestions on how we can improve?

👉 Contact our sustainability team: wecare@strawberry.no