Summer equals sunshine, long days and relaxation. Another key feature of summer is Pride – a colourful and vibrant festival to celebrate diversity! You can show your love and support for Pride at festivals in many different cities in the Nordics. We have put together a guide with plenty of tips on how best to enjoy Pride 2022!

Pride parade flag istock

Pride in Stockholm – 1-7 August 2022

Stockholm is a great city to visit during the summer whether you’re travelling alone, with friends or your family. It’s a large city, but you won’t have any trouble exploring Stockholm’s great selection of exciting attractions on foot. This year, the Pride Festival in Stockholm is being held from 1 to 7 August. The large parade is a popular tourist attraction, with about 500,000 people turning out to cheer on the 50,000 participants! As a spectator, all you need to do is show up and find yourself a good spot along the 5km stretch to get a good view!

The parade itself will be starting at 1pm on 6 August, and it will proceed through central Stockholm, passing many famous sights and historic buildings. You’ll find lots more reasons to visit the Stockholm Pride Festival here. If you need accommodation, you can view and book one of our hotels here!


Pride in Gothenburg – 13-19 June 2022

Gothenburg is a popular destination all the year round, but the summer is by far the busiest season! Leafy neighbourhoods, great restaurants and close proximity to the sea attract all kinds of different visitors. There are also plenty of wonderful places to stay including luxury hotels and more basic accommodation.

From 13 to 19 June, you also have the chance to experience West Pride in Gothenburg. The Pride Parade is being held on Saturday 18 June, and the streets will be filled with many people wishing to show their support and solidarity! The parade starts at Gibraltarvallen and ends at Gustav Adolfs torg.

Pride in Copenhagen – 13-21 August 2022

Wonderful Copenhagen is even more wonderful during the summer! There’s always something to see or do, and whether you’re seeking the thrill of Tivoli or the charm of Nyhavn, you’ll be able to get there easily on foot or by using public transport!

This year, Copenhagen is hosting Pride Week from 13 to 21 August. The festival attracts around 300,000 people each year to celebrate love and diversity! The Pride Parade goes all the way from Frederiksberg to Studiestræde, ending with musical performances, speeches and a serious party! If you would like to join the Pride Festival in Copenhagen, named the world’s most LGBT-friendly city in the Lonely Planet a few years ago, then go ahead and book your accommodation at one of our great hotels in the Danish capital today!

Pride in Oslo – 18-27 June 2022

Norway’s capital city will be hosting Oslo Pride (Norwegian), the largest Pride festival in the country. This ten-day long festival celebrates love and diversity, and everyone is welcome to join in! The purpose of the festival is to “visualise unconventional culture in order to promote greater acceptance and respect for the diverse citizens living in this capital city.”

Festivities include concerts, political debates, art exhibitions and the Pride Parade of course! The Pride Parade is the highlight of Oslo Pride. In 2019, there were more than 50,000 participants and 275,000 spectators, and this makes it Oslo’s most popular event after the annual National Day celebrations on 17 May!

This year, the Pride Parade will be taking place on 25 June, starting at Grønland (a neighbourhood in central Oslo) and ending in the Pride Park a few hours later. The Pride Park is located in Spikersuppa in Oslo’s city centre, and it is the main meeting place during the festival. In 2018, more than 77,000 people visited the Pride Park! Come here to watch Norwegian and international artists perform, and enjoy all kinds of different shows, DJs, stalls, stands and an amazing crowd of happy and inclusive people!

Pride Art is also held as part of Oslo Pride, so make sure to visit Youngstorget to see Norway’s largest and most important LGBT exhibition. If you are planning to come to Oslo Pride, you must make sure to book your accommodation in good time as there will be many people coming from all over the Nordics to celebrate this wonderful festival!


Helsinki Pride Festival – 27 June-3 July 2022

Every year, Helsinki attracts thousands of tourists during the summer months to enjoy the wonderful architecture, design and spirit of this Nordic capital! Helsinki Pride will be filling the streets with all the colours of the rainbow from 27 June to 3 July. You really must not miss this! So, bring your friends, family and whoever else to enjoy the fabulous Pride Festival with plenty of lectures (also in English), debates, picnics in the sun, workshops, art exhibitions, various cultural events and of course the legendary Pride Parade!

The parade, which is taking place on Saturday 2nd July this year, is the highlight of the whole week. It starts at the Senate Square and ends at Kaivopuisto. Other key features of Helsinki Pride are “Puistojuhla”, a park celebration, and Party with Pride, an evening bonanza with lots of fun and dancing! Make sure that you book your accommodation on time as hotels fill up quickly during this period.

Strawberry – proud partner of Pride

Strawberry celebrates diversity! We are certain that our guests’ and employees’ differences help to create unique and memorable stays, and promote wonderful encounters. Diversity makes us stronger. And our doors are open to everyone!

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