Welcome to Borås – a creative city where textile history, innovation and street art meet. Here you will find a vibrant city centre offering culture, family adventures and modern meeting places.

Where textiles meet street art

Borås is a creative city in the heart of western Sweden, with the Viskan River winding through its charming centre, just an hour from Gothenburg. With strong ties to the fashion industry and a reputation as a textile city, Borås has emerged as a living art gallery with street art and unique sculptures. It is the perfect city for a weekend break, with good transport links and central hotels.

Popular attractions and family activities

There is plenty to see and do in Borås – especially if you are interested in culture. Visit Borås Art Museum, the award-winning Textile Museum and the international Borås Art Biennial, which fills the city with art. Families will enjoy the popular Borås Zoo, the Upzone adventure park and the interactive science centre Navet. In the walkable city centre, you will find the beautiful Stadsparken, pleasant squares and unique shops – and for more shopping, there is also the Knalleland shopping centre.

Restaurants, meetings and conferences

Borås offers a wide range of restaurants, cafés and bars – perfect for a break during the day or an atmospheric dinner in the evening. For meetings and conferences, there are modern premises in the city centre where you can organise inspiring workshops, lectures and team days.