Strawberry wrapped 2025

What a spectacular year 2025 has been! Experiences took centre stage, from hotel stays with that little something extra to relaxing spa breaks and restaurants serving exciting new flavours. Our calendars filled up with unforgettable events, Anycation took shape, and Coolcation became a major trend – with refreshing stays in cooler destinations. Here, we’re looking back at some of the year’s most memorable highlights.

Top destinations 2025

It may come as no surprise that two of the Nordic capitals are among our top destinations, with the highest number of bookings in 2025.

Stockholm

Sweden

City skyline at dusk with illuminated buildings reflecting on the water, two prominent spires rise above the cityscape.

Oslo

Norway

In 2025, we welcomed 10,475,330 guests to our hotels.

Home Hotel Norre Park in Halmstad, a charming building with flags, framed by green trees on a sunny day.

Rebranding

Clarion Collection became Home Hotel

On 3 February 2025, we said goodbye to Clarion Collection and welcomed Home Hotel. The same historic buildings, the same cosy atmosphere – and the same much-loved benefits. Breakfast, fika and dinner are always included in the room rate! Home Hotel makes sure there’s a place that feels like home, even when you’re away.

More about Home Hotel

Most visited hotels 2025

The best hotels is so much more than the room itself. Here, high standards meet great locations and service that truly makes a difference. Discover the hotels that set the bar in 2025 and became the most booked in Norway, Sweden, Finland and Denmark.

Norway

Clarion Hotel® The Hub

A neatly made bed features multiple textured pillows and a green blanket, flanked by modern lamps. Above, a minimalist artwork hangs on a beige wall in a softly-lit bedroom.

Sweden

Clarion Hotel® Sign

A navy blue pillow rests against two larger gray pillows, set on a white bed, with a textured gray wall in the background.

Finland

Clarion Hotel® Helsinki

A bed with white linen and a gray textured pillow rests against a tan upholstered headboard. A black wall lamp is attached beside it, under a round ceiling light fixture.

Denmark

Comfort Hotel™ Copenhagen Airport

A cozy bedroom features a wooden bunk bed with white bedding and a wall-mounted reading light beside a brown and blue-striped headboard. The room is decorated in a modern style.

In 2025, we served no fewer than 8,740,050 pancakes across our hotels.

A tall, rectangular hotel building named "The Urban House" stands in a large parking lot, set against an industrial landscape with scattered warehouses and green fields under a partly cloudy sky.

A new hotel brand

We welcomed Stopover

On 23 October 2025, we opened the doors to a brand-new hotel brand with its very first hotel in Falkenberg. Stopover Falkenberg is a hotel for travellers on the road – a place to stop, charge your car, recharge yourself and enjoy a great night’s sleep before your next adventure.

More about Stopover

Top events 2025

2025 brought a packed calendar of unique member events. From spectacular concerts and historic film screenings to exciting dinners and cultural food experiences. 2025 was all about coming together, sharing experiences and creating memories.

Party

Strawberry Summer Party

People socializing on a colorful rooftop bar; many are standing and conversing near railings under string lights, creating a lively, festive atmosphere.

Foodcation

Dinner event with Frida Ronge

A chef skillfully tosses food in a flaming pan in a bustling kitchen, with a colleague working in the background, surrounded by hanging herbs and meats.

Preview

Showing of the film Blücher at a historic location

A cameraman films two actors dressed as soldiers using an old phone on a stone wall. One actor attentively listens while the other crouches, holding a hat.

See all events

In 2025, many guests brought their four-legged friends to our hotels – a total of 145,931 pet-friendly rooms were booked.

A smartphone displaying an app with the text Spenn and the time 9:41.

Benefits

The first year with Spenn

In 2025, every hotel night took you a little further – and earned you Spenn, unlocking the door to new experiences. Use the Spenn you’ve earned for hotel stays, flights, selected events and much more. At Strawberry, you can pay for all or part of your hotel night with Spenn. You can easily see how much you’ve earned in the Spenn app or when logged in under My Pages.

More about Spenn

Most booked spas of the year

Relaxation was high on the list in 2025. Whether it was a romantic weekend, a cosy spa day or some well-earned time for yourself, our spa hotels were in high demand. Here are the most booked spas of the year in Norway, Sweden and Denmark.